Luminor Again Accorded Microsoft Preferred Vendor StatusSEATTLE, WA August 15, 2003 Luminor has been informed that the company has once again been named a Preferred Vendor to Microsoft. As with many large corporations, the software giant has consistently whittled down their suppliers to a select group. It has been suggested that the number of vendors at the Preferred level has been cut in half in each of several preceding years. Today, the number of Preferred Vendors serving the Redmond software company is a fraction of what it was just three years ago.
Luminor CEO Ron Wilbur expressed his thoughts on the company's renewed status, "As one of the world's strongest brands, Microsoft has honored us by continuing to recognize our ability to serve them. We're grateful to have the opportunity to continue serving Microsoft as a Preferred Vendor. We do not take this position lightly and we believe that our longevity with this status is only secured by our willingness to continue to earn it."
Luminor Featured In Orange County Business JournalMISSION VIEJO, CA May 12, 2003 The Orange County office of Luminor was featured in an article appearing in the May 12-18, 2003 edition of the Orange County Business Journal.
CEO Ron Wilbur describes how and why the company was formed, plus the article details many Luminor clients that have enjoyed tremendous success as a result of the branding work created for them.
The article, written by Tony Marino and entitled "Luminor Lights the Way to Success," shares many of the philosophies and practices of Luminor, peeling back the surface to give the reader a look inside a company that has been instrumental in the rapid rise of many hypergrowth companies.
To read the article in its entirety, simply click here
Luminor Launches New Branding Campaign In Mortgage MarketMISSION VIEJO, CA and SEATTLE April 1, 2003 Luminor announced the launch of a new branding campaign for MILA (Mortgage Investment Lending Associates), a mortgage lender operating in 25 states. Advertisements created by the strategic brand communications company will start appearing in trade publications reaching mortgage lending professionals nationally.
According to Ron Wilbur, CEO of Luminor, "The new campaign highlights MILA¹s revolutionary approach to mortgage lending, dramatically reducing the time and effort required by mortgage professionals to help their borrowers get financing." Development of the new campaign for MILA included overall positioning strategy, national trade ads, online advertising, and integration with MILA¹s Web site.
"Luminor did a great job of hitting the target. They talked to mortgage professionals around the country and used those insights to develop solid strategic direction and creative execution," said Tina Gonsalves, director of marketing at MILA. "We love the ads they developed."
With a new opening tagline of "MILA Non-Conforming. Intelligent Lending," ad copy describes MILA as a lender that "gets it." MILA¹s revolutionary online loan production management system, AccessPoint, is introduced in the ad copy as just one example of how an intelligent mortgage lender delivers on that promise.
The campaign employs key coding to establish metrics for response.
Flash! HP Online Marketing Program A WinnerMISSION VIEJO, CA March 18, 2003 – An innovative interactive program was requested by client Hewlett-Packard to give their online resellers a nifty tool for online shoppers to use. It seems that customers of online office supply stores were having trouble deciding which was the best inkjet or laser paper to buy for their printing needs. Luminor to the rescue.
The result is a compact, power packed interactive program created in Macromedia Flash. Visitors to online office supply stores can quickly click to identify the exact HP product needed to print their project. Job well done. But the story doesn't end there.
The nifty program has recently been rated as one of the world's best working Flash programs. Usability experts Nielsen Norman Group (www.nngroup.com/reports/flash ) tested 46 different programs, all created in Flash for some of the world's top brand names. The results were pretty surprising.
Users tested on three different continents struggled to accomplish all of their tasks with 40 of the programs. The Luminor HP Paper Selector program was one of only six to achieve 100% task success, and one of only seven to achieve 100% feature success.
Tests were conducted in the US, Germany and Japan with programs for brands including Bose, CokeMusic, Honda, Hummer, Hyatt, Lee Jeans, Lipton, MINI Cooper, Nestle, Nike, Pergo, Peugeot, Scotts, Tiffany, Timbuk2, Verizon and VW.
Dr. Jakob Nielsen, called "the world's leading expert on web usability" by US News & World Report and co-founder of the firm conducting the study, offered congratulations for the high marks. "I congratulate Luminor and HP on the high usability score we recorded when testing the Hewlett Packard Paper Selector," said Nielsen. "Good design seems simple, but it actually takes hard work and a dedication to doing right for your customers to create something that truly is simple and is easy enough to be understandable 100% of the time."
Luminor uses the latest techniques in PR, advertising, direct marketing, online and unconventional marketing/communications techniques. The company is expert on user-centered design of marketing tools, having created some of the highest testing marketing tools for online and eCommerce use including an award-winning back-to-school “microsite” for OfficeMax and a benchmark online office supply store that users rated higher than every major online office supply store, including Amazon.com.
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