Rebranding a global service business takes insight and foresight. Working with Microsoft marketing executives on two continents, Luminor executives interviewed senior executives at Fortune 50 companies to develop the new branding strategy.

Brand development is neither easy nor inconsequential. The brand for your company will be the single vision of you that customers and prospective customers will see long before and long after they ever meet a single employee. As one of the world's best branding firms, our disciplines and processes ensure that the resulting brand moves markets.