This ad is part of a complete program of ads, radio scripts, mailers and other materials for this dominant maker of laser printers. The ad highlights how we take some things for granted, like the toner cartridge in our laser printers. Too bad everything around us isn't as reliable as that trusty supply.

Humor is an ally of advertising, especially when it highlights a situation that is solved by our client's products or services. Luminor has crafted business branding campaigns and advertising for some of the world's largest brands, from Sony and Alcoa to Microsoft.